Maddenwood

Maddenwood is an interactive ad campaign for Steve Madden that imagines fantastical worlds inhabited by kooky Instagram influencers. I was tasked with helping to develop the world of Chloe Cherry/Paloma. I assisted the team at Mathematic LA by building a ton of procedural psychedelic mushrooms and various flora, including a nice growing vine setup, as well as the cracking sidewalk simulation. I was also involved in the lookdev process, ideating on variations for the mushroom texturing.